Nokia and Windows Mobile


OK, its old news but it made me laugh.
Nokia has seen its market share slip in recent years and clearly needed something new to allow it to rub shoulders with the mobile glitterati once again.
So what do they do?

Well they must have thought long and hard about the Symbian Foundation – and they decided to drop that. So what next.
Well, had I been at their internal meetings I would have pointed out that Nokia needed sexing up big time, it needed to do real battle with the ubiquitous iDevices and the newcomer Android. Nokia clearly needed a full makeover of its brand to appeal to the new generation of consumers who actively seek out not only the best but the coolest.
I find the decision to throw the towel in with Windows Mobile a very intriguing and strange way of achieving this – Microsoft’s public image is exactly the same as that of Nokia – it is perceived as safe and boring.

I may well be wrong as it is highly possible that there are many people out there who are actually happier with the safe and boring choice. But I will be watching carefully