Mobility Aids

I have been working on a new site of late built on the Magento platform. The site was developed over many months with Lighthouse Care sourcing the best deals they could for their clients as their ethos is :

Your independence is our success

The site has been filled with the best content and optimised so that it is extremely easy for anyone to find just what they want – that is the essence of a site – clarity.

Google of course, aided in a few ways, analytics was integrated to every page of the site to allow us to track visits and visitor behaviour. Magento also comes with an automated export to Google Base / Froogle. Google Merchant so that you are able to have your products listed on Google within a few days of launch and not have to pay per click for this useful and targeted traffic.

The checkout was set up using Realex Online Payments which provide a secure online checkout facility which easily integrated with Magento and gives full security for credit card purchases.

Lighthouse are continually adding new products and services to their portfolio of mobility aids and disbility products and aim to become a leading provider in the UK and Internationally.

Sharkbait Brighton Surf Shop

We are pleased to see the new surf shop opened up by Sharkbait at Sharkbait Shop

Sharkbait has been providing surf reports for the Brighton area since the last century ( Millenium even?) and is the first point of reference for all surfers on the “South Shore”.

Sharkbait forms the focal point for a deidicated ( you have to be in Brighton ) group of surfers who either use the English Channel’s windblown mush to keep up their skills or to learn upon. As we all know, it is the taking part that counts and whether offshore and 6 foot and clean or onshore 2 foot and mushy it is always – always worth it.

The new surf store has an array of surfing goods sure to please the local contingent and, who knows, attract orders from fashion conscious Hawaiians even.

Social Media and SEO Strategy

I was asked the other day how I felt that ecommerce had changed over the past few years and my initial reaction was that it has not. I mean, in essence you still proffer up your goods and services online and try to induce your customers to click the “buy now” or follow the call to action, whatever it may be.

I got to thinking a bit more, my glib immediate reaction needed some form of analysis….

Further I felt that the massive increase in user generated content online must be a very important factor in the way in which the online shopping experience has changed over the past few years. Even as little as 5 years ago the Internet was pretty much read only for the consumer, you looked and read but did not play an active role in it, much like watching TV or reading a book. Soon the blogoshpere took over and forums and niche industry sites captured a decent market share of the online audience – this was the beginning of social media.

The very fact that now people were having their say online meant that gradually the onus has shifted. For a while price comparison sites dominated the search engine results (SERPS) and the consumer was able to view many websites’ offerings side by side. I suspect Google no longer give these sites the ‘exposure’ they merit in order to maintain their grip on paid results, but that is another story.

Nowadays if you are shopping, say for a new Sat Nav device you are far more likely to ask someone, rather than blithely click on the first result from your favourite search engine, you may ask someone down the pub, at work or at the school gates, this means that you may be searching for say “Dabs” after the recommendation rather than “Sat Nav”.

Some interesting issues make themselves evident now, if you search for a company by name you are quite likely to come across user generated ( and unmoderated ) results – you will find forums, Facebook, Twitter, Bebo and consumer groups all showing up in the search results.

Social Media has given SEO a new and very powerful tool to drive targeted traffic to your site; potential customers will have gleaned trust and knowledge of your site prior to visiting so that conversion rates are much higher. This leads of course to a corresponding necessity to spend on alternative routes to market such as paid advertising.

Of course it takes time and effort to set up, track and maintain all the social media strategies but done properly this can generate increased exposure and qualified traffic. D

As new social media sites come and go you will have to keep an eye on where it will be pertinent to increase exposure and where words will be wasted, it is here to stay and traditional SEO tactics will have to change, or be left behind.