I have been working on a new site of late built on the Magento platform. The site was developed over many months with Lighthouse Care sourcing the best deals they could for their clients as their ethos is :
Your independence is our success
The site has been filled with the best content and optimised so that it is extremely easy for anyone to find just what they want – that is the essence of a site – clarity.
Google of course, aided in a few ways, analytics was integrated to every page of the site to allow us to track visits and visitor behaviour. Magento also comes with an automated export to Google Base / Froogle. Google Merchant so that you are able to have your products listed on Google within a few days of launch and not have to pay per click for this useful and targeted traffic.
The checkout was set up using Realex Online Payments which provide a secure online checkout facility which easily integrated with Magento and gives full security for credit card purchases.
Lighthouse are continually adding new products and services to their portfolio of mobility aids and disbility products and aim to become a leading provider in the UK and Internationally.
Last night at the Sovereign Pub in Brighton in an event hosted by Leapfrogg Juretic Media entered a SEO competition.
The team gathered at the and surveyed the competition. The elite of Brighton’s online marketing agencies were present and the Juretic Team were without key members Robin and Victoria.
Still, always keen to get ahead and to make their mark the questions ( and drinks ) were soon flowing.
The questions were varied and included subjects such as organic seo, pay per click campaigns and the differing way in which search engines create their algorithms.
The team was prefect for the job: Rob Camp, a Google professional with many years of SEO, organic and paid, under his belt; Vinay, an ecommerce wizard and social networking guru; Jen, PR and Communications expert with a grip on the wider picture, Ed, whose web development skills barely surpass his expertise in SEO; Martin, senior designer and creative and of course Neven, who was old long before anyone had even heard of the internet.
With this assembled bank of expert knowledge it was no suprise when I received SMS messages at 9pm last night confirming our victory. More came in around 11pm and they petered out at 3am.
SEO is all about understanding every aspect of a website, understanding that code, colour and content all combine to increase the chances of greater traffic and higher return on investment.
Yes, we are an eclectic sort of team, but we work well together.