There has been much debate and interest of late in new advances in Telephone technology such as the introductsion of RFID payment modules into smartphones such as the iphone, WiPho and Android handsets. There has been a proliferation of app stores from the major players whilst we have even seen court action over the very name ‘app store’.
Nokia’s recent agreement with Widows mobile have shaken up the industry whilst further litigation over patents and copywrights abound amongst the major players.
Telephones now are expected to do so much, to accomplish the amazing and to slip into the pocket.
But I fear that we are losing touch whilst trying so hard to keep in touch – Telephones are an amazing creation, the word itself derives from the Greek meaning distant voice or distant sound and that is just what, in essence we should remember them as being – a device for talking to someone from far away.
The very best function of the telephone does not need releasing by an app installation, nor does it require a sophisiticated operating system. It is founded upon the early research of many people, most noticeably Alexander Graham Bell, who realised that the Telegraph/ Semaphore/ Fire Beacon means of transferring information from one place to another just ahd to go.
The early Telephones were simple deviced which plugged into the PSTN ( public switched telephone network ) and allowed people to manipulate a number input mechanism and connect to someone else on the PSTN. They worked.
Of course, with improvements in technology and manufacturing processes these home telephones have become slightly more sophisticated but, still it is important to get one of these in your hands. Look at the great selection of telephones and you can see that these are no multipurpose smart mini computers, they just are telephones. Indeed BT once said that – “it is good to talk” and it is. I gain far more human contact from the people I actually talk to than the flacid relationships which come about through social media on my mobile phone.
So, if you are looking in wonder at the new iPad, or trying to choose between phones based upon the screen resolution then remember that talking is great, speech and oratory are the highest level of evolution that we as himan beings have attained and picking up a real telephone which transmits vocal inflections and stammers and coughs is the only way we can really make social interactions at a distance.
Nowadays we are a generation increasingly aware of the affect that we have on the environment. We embraced the industrial revolution and the subsequent consumer frenzy of the late 20th Century with a fervour. Massive improvements in the manufacturing processes in the East coupled with ever increasing technological advances brough a myriad of home electronics to the masses. The rate at which products are improved upon leads to a higher rate of ‘obsoloscence’ in such high end devices.
This leads to waste
Waste has never been a desirable element in society, indeed the waste produced per capita has risen a thousandfold in the last hundred years, leading to increasing landfills.
For this reason the WEEE directive has been applied to electrical items, the legislation demanding that waste electrical equipment be disposed of in a way in which to lesses or even negate its detrimental effect on the environment.
Telephones Online, a Brighton based retailer of predominantly cordless phones, but also other consumer electricals are commited to reducing waste through their working practices.
For years they have been refurbishing DECT Telephone equipment and supplying trade partners in the developing world with useful and viable apparatus which enhances their lives whilst reducing waste in the UK.
They have also recently commited to the provisioning of spare parts for cordless phones. This way, rather than throw away a system that is merely missing one part, the Telephone Suppliers can replace this integral part and have the entire unit or system full functional again.
They have a vast back catalogue of cordless phone parts :
Main Power Supply Unit for Cordless Phone Base Stations, Additional Handset Power Supplies, DECT Handsets, Telephone Base Units, Cordless Phone Batteries, Curly Line Cords and even Handset battery Covers. Many other telephone parts are also available on request.
The best thing about such commerce is that everyone wins: apparently redundant products can be rejuvenated and their life increased, redundant spares can be resold to avoid further waste and the resultant savings are at consumer level.
We like any business process that saves on so many levels whilst giving a real boost to the environment.
Whilst looking into the subject of corded telephones this morning I came across the most elevating marketing material possible – a real life person using a corded phone.
Now, corded phones have lost a lot of headway these days to the more fashionable cordless phones from BT and Philips in particular so it is with great pleasure that I present this beautiful piece of classic marketing imagery.
The way in which the subject finds herself actually tethered to the conversation is representative of the 21st century’s 24/7 obsession with communication